The Restaurant Kiosk of Today
The table top restaurant kiosk, as we know, are often small, counter top kiosks that can be used by both the customer and waitstaff to order drinks and food, call for service, and for bill pay. But self service kiosks for the food, restaurant and dining world are providing more solutions and services to businesses, schools and eateries alike.
This infographic includes a few tips about restaurant kiosks and how they are helping increase sales while making diners happy!
Transcript:
What is a restaurant kiosk?
Restaurant kiosks are often small, counter top kiosks that can be used by both the customer and waitstaff to order drinks and food, call for service, and for bill pay.
1.Cut Back on Wait Times
If you’ve ever worked in a restaurant, you understand the importance of cutting back wait times. During a rush, employees get flustered, food comes out late, and waitstaff get lower tips. When you implement a kiosk, each customer has the ability to serve themselves on small tasks, giving waitstaff more time to provide better service.
2.Increase Profits
The return on investment for kiosks is high because it cuts costs and improves profits. Using a kiosk, you spend less on paper resources, payroll, and order mess-ups (the customer is less likely to get their own order wrong). Also, these restaurants saw profit through self-ordering because the customers were more likely to buy pricier foods on the kiosk.
[INFOGRAPHIC]
“Taco Bell saw 20% pricier orders on their digital app”
“Chili’s saw a 20% increase in dessert sales”
“Cinemagic saw concession spending climb for 32 straight quarters”
“A pizza chain saw 3% more calories ordered and 14% more special instructions”
“McDonald’s saw a 30% check increase / 20% more drinks bought”
3.Room for Innovation
Restaurants all over the country have been using these kiosks for many innovative purposes, such as:
- Breathalyzers
- Self-Service beer taps
Beyond the standard restaurant, restaurant kiosks are becoming popular for:
- Corporate Cafeterias
- School Dining Halls
4.Kiosks versus Tablets
Kiosks
-Made with Commercial Grade Materials
-On average, lasts about 10+ years
-3-5 year warranty
-Tamper proof
Tablets
-Made with Consumer Grade Materials
-On average, lasts about 3 years
-1-2 year warranty
-Easily tampered with
In Conclusion…
Kiosks help increase customer satisfaction and safety, save money, and resources used by the restaurant. Cutting back on wait times also increases the time for innovation, which allows restaurant owners to come up with the newest uses for kiosks. Contact a project consultant at (603)865-1000 to get help designing the right kiosk project for you.
Source
https://hbr.org/2015/03/how-self-service-kiosks-are-changing-customer-behavior
http://www-2.rotman.utoronto.ca/~agoldfarb/socialtransactions.pdf
http://pubsonline.informs.org/doi/abs/10.1287/msom.1110.0343