OTHER KIOSK COLORS AND THEIR CHARACTERISTICS
Yellow (Nikon, Best Buy, Denny’s)
Characteristics: optimism, warmth
This means that your company values revolve around optimism, warmth, and knowledge. Your company is high energy, fast-paced, and ready to take on a challenge! You serve rather diverse demographic, which is why your company would benefit from a more gender neutral color. Companies that are associated with yellow tend to be in the food or retail industry.
Orange (Nickelodeon, Gulf, Payless, Advanced Kiosks)
Characteristics: cheerful, confident,
This means that your company values are confidence, cheer, and sociability. You are adventurous and enthusiastic. Orange is a color that suggests affordability and tends to have more feminine connotations. Companies that are associated with orange tend to be in hospitality and restaurants.
Red (Coca-Cola, Target, Kellogg’s)
Characteristics: excitement, bold
This means that your company values are power, passion, determination, and courage. You are impulsive and motivational. Red is a color that suggests a stimulation of appetite and tends to be seen as a masculine color. For a more feminine tone, a lighter red-pink has similar attributes. Companies that are associated with red tend to be in restaurants and take-away businesses.
Purple (Relay for Life, Syfy, Cadbury)
Characteristics: creative, empathetic, wise,
This means that your company values are innovation, empathy, intuition, and fantasy. You are youthful, regal, and glamorous. Purple is a color that suggests extravagance and tends to have more feminine connotations. Companies that are associated with purple tend to be in aesthetics and charities.
Blue (at&t, Facebook, JPMorgan)
Characteristics: trust, strong, dependable
This means that your company values are confidence, reliability, and responsibility. You are mature and calm. Blue is a color that suggests expertise and tends to have more masculine/ neutral connotations. Blue tends to decrease appetite and have an anxiety-reducing affect. Companies that are associated with blue tend to be in technology and corporate business.
Green (bp, Whole Foods, Animal Planet)
Characteristics: peaceful, environmental, healthy,
This means that your company values are environmental, healthy, and promote growth. You are grounded and nurturing. Green is a color that suggests community and tends to have more gender neutral connotations. Companies that are associated with orange tend to be in health and finance.
Silver/ neutral grays (Apple, Mercedes, Nike)
Characteristics: balance, calm,
This means that your company values are prosperity, modernity, and prestige. You have self-control, responsibility, and are balanced. Silver is a color that suggests “coolness” and tends to have gender neutral connotations. Companies that are associated with silver tend to be in science and technology.
