ESPN SPORTSCENTER

• Industry: Lobby Kiosks / Tourism & Attractions
• Product: Custom
• Kiosk Model: 3 Vertically Stacked 55″ Display Custom Towers

• Background
  At its Digital Center 2 headquarters in Bristol, Connecticut, ESPN set out to revitalize a signature feature in its main lobby- three large video display towers showcasing decades of SportsCenter commercials. As a global leader in sports entertainment, ESPN wanted to deliver a high-impact, interactive experience that reflected the brand’s energy and commitment to innovation.

• Business Challenge
  • The existing video wall system was outdated and non-interactive
  • ESPN needed a sleek, intuitive interface to present a large library of video content
  • The new system had to be fully accessible and easy to maintain
  • Hardware and software upgrades were required to meet modern performance and design standards

• Solution Delivered
  Advanced Kiosks collaborated with ESPN to design and deploy a custom interactive kiosk system consisting of three vertically stacked 55” displays per tower. This high-visibility configuration was paired with custom-built software that enables users to easily browse and view ESPN’s archive of SportsCenter commercials.

  Project components included:

  • Custom software interface for navigating ESPN video content

  • Upgraded internal hardware for smooth, high-definition playback

  • Admin console for content management and playlist curation

  • Full Section 508 compliance, ensuring accessibility for all visitors

  Designed specifically for the high-profile environment of ESPN Plaza, the display towers combine entertainment and interactivity to engage guests the moment they arrive.

• Outcomes
  • Transformed ESPN’s lobby into an immersive, digital-first welcome experience
  • Delivered an intuitive platform for showcasing ESPN’s media history
  • Enhanced visitor engagement with accessible, interactive content
  • Strengthened ESPN’s brand presence through dynamic in-house media display
  • Provided a scalable platform for ongoing content updates and enhancements

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